YouTube: The #1 place for Consumer Attention
YouTube is the number one streaming platform by watch time.
It's the first place consumers turn for trusted information and product recommendations and accounts for nearly 10% of total TV viewing, setting the record for the highest share ever achieved by a streaming platform.
Get More Out of YouTube Ads
Tired of black-box pricing and underwhelming performance on YouTube? Nomology is your solution. We're a full-service YouTube advertising partner that empowers brands to achieve superior results. Our team of YouTube veterans leverages cutting-edge proprietary technology to craft data-driven strategies, ensuring your campaigns reach the right audience at the right time. With transparent pricing models, you'll gain complete control over your budget and optimize for maximum impact.
We go beyond basic YouTube advertising. Nomology offers full-service support, inclusion lists, CTV for holistic video buying, and partnership programs to support you and integrate seamlessly into your workflow. Ready to take your YouTube advertising to the next level? Partner with Nomology and see what's possible.
Don't Get Stuck in the Dark:
Dynamic Rates vs. Black Box Pricing
Traditional YouTube pricing can feel like navigating blindfolded. You might see some results, but it's hard to know what's working and where your budget is going. Black box models prioritize selling ad space, not your campaign's success. This lack of transparency often leads to wasted funds and ineffective campaigns.
Nomology offers a different approach with transparent dynamic rates. High-performing ads win better placements based on Google's algorithm, lowering your cost per view and maximizing your return on investment. We provide clear visibility into your budget, allowing you to see exactly how it drives results.
Focus on what matters most: growing your brand on YouTube. Let Nomology handle the complexities of pricing and optimization. We ensure your budget prioritizes high-performing ads for breakthrough YouTube advertising success.
Our Approach to YouTube
Changes Everything
Transparent
We empower you with transparent dynamic rates, so the more efficiencies we create for your campaign, the more you get out of your media dollars.
Bespoke
We tailor recommendations to your unique campaign, audience, and goals rather than replicating former approaches.
Agnostic
We begin without preconceived notions where performance will come from, designing campaigns to uncover performance signals quickly to effectively optimize.
Our Capabilities
We enable digital video advertising effectiveness while ensuring brand safety, relevancy, and performance.
01
Performance
Forget underwhelming results. Nomology optimizes your YouTube campaigns for superior performance and consistently outperform industry benchmarks. We track key metrics and leverage data insights to ensure your budget delivers exceptional results and maximizes your return on investment.
02
Brand Suitability
Beyond safety, we go the extra mile. We consider your brand values and target audience to ensure your message resonates with the right viewers, fostering stronger brand connections.
03
Precision Placements
Timing is everything. Our data-driven approach ensures your ad reaches viewers at the perfect moments, when they're most receptive to your message. This maximizes impact and relevance, driving deeper engagement.
04
Brand Safety
Your brand reputation is our priority. We place your ads alongside trustworthy, high-quality content, ensuring your message appears in a safe environment that protects your brand image.
Our Solutions
What We Offer to Agencies and Advertisers
Lists
Leverage Nomology's proprietary platform to create hyper-customized target lists at the keyword, channel, or video level for any campaign. These lists, known as YouTube inclusion lists, ensure your ads reach the perfect audience by focusing on specific channels, videos, or keywords most relevant to your product or service. We offer this as both a standalone service and as part of our full-service offering.
Partnerships
Our Trusted Partnerships Program incentivizes and rewards media agencies and their clients on the YouTube platform. By aligning rewards with specific campaign goals and exceeding performance targets, this program fosters a more collaborative and transparent relationship between agencies and clients, ultimately driving better results and value creation for YouTube ad campaigns.
CTV
Expand your video advertising reach beyond YouTube with Nomology's comprehensive CTV solutions. We leverage our expertise and partnerships to seamlessly integrate CTV campaigns into your overall video strategy, ensuring a cohesive brand message across all screens. Our team will manage and optimize CTV placements alongside your YouTube campaigns, maximizing audience reach and driving exceptional results.
Our Platform
Our team leverages Nomology's proprietary platform to power exceptional results for our clients. With direct API connections to YouTube and Google, it empowers our internal experts with advanced optimization and pacing tools, real-time performance insights, and seamless list creation and management functionality. This ensures your campaigns run smoothly and deliver maximum impact across YouTube.
Client Success Stories
Financial Services Firm
$2.9M campaign received over
$3.4M in added value. Â
Nomology's TrueView performance exceeded YouTube's View Rate benchmark by 197%
Testimonials
Don't just take our word for it
“Not only has Nomology generated greater cost efficiencies across all our client verticals with their technology, but they provide exceptional client service. Even with challenging categories, their team has driven positive results and are always willing to go the extra mile to ensure our needs are met.”
Chalita Dasnajali
VP Media, Ignited