From 'Tried & True' to 'Tired & Stale': The Essential Role of Innovation in Success
Why 'tried & true' methods shouldn't negate innovation in an ever evolving industry.
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NOMOLOGY BLOG
Research and Opinion
Read insights and perspectives from the Nomology team
Rich Knopke
Jun 33 min
Unmasking the Mystery: Transparent Pricing for Digital Advertising (Yes, It Exists!)
Much like a Sasquatch, pricing transparency only has the rumor of existence. Deciphering online pricing models and maximizing the return...
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Yuriy Matso
Apr 171 min
CTV, Identity Consolidation, and Ad Trends Amid Cookie Deprecation
The elimination of third-party cookies is transforming digital advertising, necessitating changes in how advertisers target and analyze...
11 views
Yuriy Matso
Feb 121 min
YouTube Enhances Ad Targeting Options for Shorts
YouTube Shorts is trendy. But are the ads targetable? Until recently, not really. YouTube Shorts has now introduced more refined ad...
9 views0 comments
Rich Knopke
Jan 192 min
Playing With Captive Eyeballs: Can Forced Streaming Ads Win Over an Audience Raised on Skipping?
Streaming's ad revolution worries: can they win over viewers used to skipping & expect ad control?
6 views0 comments
Rich Knopke
Nov 7, 20232 min
The New Must See TV? It’s YouTube
TV buying is a mess and given the eyeballs, marketers are still not spending enough on the New Must See TV....YouTube.
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