Rich KnopkeJun 253 minFrom 'Tried & True' to 'Tired & Stale': The Essential Role of Innovation in SuccessWhy 'tried & true' methods shouldn't negate innovation in an ever evolving industry.
Rich KnopkeJun 33 minUnmasking the Mystery: Transparent Pricing for Digital Advertising (Yes, It Exists!)Much like a Sasquatch, pricing transparency only has the rumor of existence. Deciphering online pricing models and maximizing the return...
Yuriy MatsoApr 171 minCTV, Identity Consolidation, and Ad Trends Amid Cookie DeprecationThe elimination of third-party cookies is transforming digital advertising, necessitating changes in how advertisers target and analyze...
Yuriy MatsoFeb 121 minYouTube Enhances Ad Targeting Options for ShortsYouTube Shorts is trendy. But are the ads targetable? Until recently, not really. YouTube Shorts has now introduced more refined ad...
Rich KnopkeJan 192 minPlaying With Captive Eyeballs: Can Forced Streaming Ads Win Over an Audience Raised on Skipping?Streaming's ad revolution worries: can they win over viewers used to skipping & expect ad control?
Rich KnopkeNov 7, 20232 minThe New Must See TV? It’s YouTubeTV buying is a mess and given the eyeballs, marketers are still not spending enough on the New Must See TV....YouTube.