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NOMOLOGY BLOG
Research and Opinion
Read insights and perspectives from the Nomology team
The Secret to Successful Healthcare Marketing on YouTube
YouTube can be a maze for healthcare and pharmaceutical marketers, but Nomology has the solution.
Rich Knopke
Dec 10, 20242 min read
24 views
0 comments
From 'Tried & True' to 'Tired & Stale': The Essential Role of Innovation in Success
Why 'tried & true' methods shouldn't negate innovation in an ever evolving industry.
Rich Knopke
Jun 25, 20243 min read
28 views
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Unmasking the Mystery: Transparent Pricing for Digital Advertising (Yes, It Exists!)
Much like a Sasquatch, pricing transparency only has the rumor of existence. Deciphering online pricing models and maximizing the return...
Rich Knopke
Jun 3, 20243 min read
7 views
0 comments
CTV, Identity Consolidation, and Ad Trends Amid Cookie Deprecation
The elimination of third-party cookies is transforming digital advertising, necessitating changes in how advertisers target and analyze...
Yuriy Matso
Apr 17, 20241 min read
16 views
YouTube Enhances Ad Targeting Options for Shorts
YouTube Shorts is trendy. But are the ads targetable? Until recently, not really. YouTube Shorts has now introduced more refined ad...
Yuriy Matso
Feb 12, 20241 min read
9 views
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Playing With Captive Eyeballs: Can Forced Streaming Ads Win Over an Audience Raised on Skipping?
Streaming's ad revolution worries: can they win over viewers used to skipping & expect ad control?
Rich Knopke
Jan 19, 20242 min read
9 views
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The New Must See TV? It’s YouTube
TV buying is a mess and given the eyeballs, marketers are still not spending enough on the New Must See TV....YouTube.
Rich Knopke
Nov 7, 20232 min read
5 views
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