Rich Knopke15 hours ago2 min readThe Secret to Successful Healthcare Marketing on YouTubeYouTube can be a maze for healthcare and pharmaceutical marketers, but Nomology has the solution.
Rich KnopkeJun 243 min readFrom 'Tried & True' to 'Tired & Stale': The Essential Role of Innovation in SuccessWhy 'tried & true' methods shouldn't negate innovation in an ever evolving industry.
Rich KnopkeJun 23 min readUnmasking the Mystery: Transparent Pricing for Digital Advertising (Yes, It Exists!)Much like a Sasquatch, pricing transparency only has the rumor of existence. Deciphering online pricing models and maximizing the return...
Yuriy MatsoApr 171 min readCTV, Identity Consolidation, and Ad Trends Amid Cookie DeprecationThe elimination of third-party cookies is transforming digital advertising, necessitating changes in how advertisers target and analyze...
Yuriy MatsoFeb 121 min readYouTube Enhances Ad Targeting Options for ShortsYouTube Shorts is trendy. But are the ads targetable? Until recently, not really. YouTube Shorts has now introduced more refined ad...
Rich KnopkeJan 192 min readPlaying With Captive Eyeballs: Can Forced Streaming Ads Win Over an Audience Raised on Skipping?Streaming's ad revolution worries: can they win over viewers used to skipping & expect ad control?
Rich KnopkeNov 7, 20232 min readThe New Must See TV? It’s YouTubeTV buying is a mess and given the eyeballs, marketers are still not spending enough on the New Must See TV....YouTube.