NEWS & AWARDS
Nomology News and Awards
Exciting updates and recognition
Awards
May 2025
Paze Launch Campaign by Early Warning Services, Noble People, Nomology and SPCSHP Wins First-Ever Best Use of YouTube at 2025 Digiday Media Awards
NEW YORK, May 19, 2025 /PRNewswire/ -- Early Warning Services, LLC ("Early Warning"), in partnership with media agency Noble People, YouTube video solutions partner Nomology, and creative agency SPCSHP, has been awarded the inaugural Best Use of YouTube at the 2025 Digiday Media Awards for its breakthrough campaign introducing Paze checkout.
The award recognizes the team's collaborative, high-impact campaign to launch Paze, a convenient online checkout solution offered by banks and credit unions and developed by Early Warning, the company behind Zelle.® The campaign, and video creative in particular, focused on humor and relatability during the online shopping experience, speaking to the ways in which we all find joy in shopping.
By combining YouTube's most effective ad formats with custom targeting, real-time optimization, and strong brand safety controls, the team broke through a crowded digital wallet category to drive awareness and engagement.
"Launching a new brand in a mature category demands more than just media, it requires a bold message, deep audience insight, and the right partners to bring the brand to life," said Andrea Gilman, Chief Marketing Officer, Early Warning Services. "This campaign was a result of close collaboration, shared vision, and smart execution and we're honored to see the collaboration recognized by Digiday," said Gilman.
Noble People and Nomology worked closely to build and execute a strategy that blended creative storytelling from SPCSHP with platform intelligence. "When you combine strong creative with smart targeting on a high attention platform like YouTube, you get results. In this case we saw a 120% lift in Ad Recall and a 65% jump in Brand Awareness," said Megan Hennelly, Media Director at Noble People.
The campaign included a mix of skippable and non-skippable video, YouTube TV integrations, competitive conquesting, and ongoing optimization through Nomology's proprietary Performance Optimization Engine. Every step of the effort prioritized brand safety and consumer relevance.
"Partnering with Early Warning and Noble People on this campaign for Paze was both collaborative and rewarding, and this recognition from Digiday is a wonderful way to celebrate the success," said Rich Knopke, Head of Sales at Nomology. "This work highlights how Nomology's technology and transparent Performance Reinvestment Pricing Model can drive stronger results and deliver more media value."
SM
New
Offering
March 2025
Introducing Nomology's New Transparency Dashboard: Bringing Unprecedented Visibility to YouTube Campaigns
At Nomology, we believe transparency isn't just a buzzword—it's fundamental to how we do business. That's why we're excited to announce the launch of our new Transparency Dashboard, now available in all client reporting dashboards.
What Makes This Feature Revolutionary
Unlike fixed-rate models that keep optimization savings as hidden margin, Nomology's commercial structure of dynamic rates (our Performance Reinvestment Model) allows you to see - in real-time - how every optimization we make translates to more working media dollars for your brand.
And now with the Nomology Transparency Dashboard, we can provide clients with daily visibility into their campaign performance, including:
-
Clear IO Guarantees: See your guaranteed budgets, rates, and impressions at a glance, at any time
-
Live Delivery Tracking: Monitor real-time performance and overdelivery compared to guarantees
-
Effective Rate Visualization: Watch as your effective rates improve through optimization as your campaign runs
-
See the Full Picture: Understand the complete value of your campaign, including all reinvested savings
Why This Matters for Your Brand
This level of transparency is rare in the industry, where "black box" pricing models often obscure the true cost of media. With Nomology's Performance Reinvestment Model clients typically receive 50%+ more views than guaranteed—with all optimization savings automatically reinvested into your campaign.
The Nomology Difference
When you partner with Nomology, you're choosing:
-
Complete Transparency: Daily metrics showing exactly where your budget is going
-
Dynamic Optimization: Continuous campaign refinement that improves performance
-
Maximum Media Value: All savings reinvested to deliver more impressions and views
-
Detailed Reporting: Comprehensive analytics with actionable insights
Experience True Transparency in YouTube Advertising
The new Transparency Dashboard is just one example of how Nomology is revolutionizing YouTube advertising through our commitment to transparency, optimization, and client success.
Ready to see how much more value your YouTube campaigns could be generating? Contact our team today to learn more about our transparent, dynamic approach to YouTube advertising.
Nomology clients consistently see lower effective CPMs and higher performance metrics. Our average client receives 98% added value on their campaigns, effectively doubling their media investment.
New
Offering
February 2025
Nomology Lands in the Amazon Ads Partner Network!
Nomology is thrilled to be an Amazon Video Ads Solution Partner. This isn't just another partnership; it's a fusion of our video expertise with the power of Amazon's advertising platform, creating a whole new level of opportunity for brands and agencies.
At Nomology, we're obsessed with unlocking the full potential of video. We've made waves on YouTube, and now we're bringing our unique approach to Amazon DSP. Our mission? To empower brands with the tools and strategies they need to achieve superior performance, period.
So, what's the big deal? This collaboration lets you leverage Nomology's cutting-edge adaptive technology to create high-impact video campaigns on select Amazon DSP 1P inventory.
Our approach, whether on YouTube or Amazon DSP, is rooted in bespoke strategies. We don't believe in one-size-fits-all solutions. We tailor our recommendations to your specific campaign, audience, and objectives. We're data-driven and agile, constantly analyzing and optimizing to uncover performance signals quickly.
Here's how Nomology within ADSP will benefit you:
-
Reach a targeted audience: Amazon's vast ecosystem and first-party data on shopping behaviors allows for very targeted audience segmentation and reaching specific demographics like younger, gaming-focused audiences.
-
Address video fragmentation: With audiences spread across many different video platforms, advertising on Amazon's properties alongside YouTube can help cut through the fragmentation and reach a broader video audience.
-
Leverage Amazon's data and targeting capabilities: Amazon's deep understanding of user shopping habits and interests allows for very precise first party data targeting and audience selection that may not be possible on other platforms.
-
Complement existing YouTube advertising: Amazon video ads offer a powerful complement in addition to your YouTube strategy, creating a truly holistic advertising solution.
This partnership expands our ability to develop effective video strategies, seamlessly blending Amazon Video Ads with our proven YouTube track record.
Awards
October 2024
OMMA Winner:
Social, Use of a Single Platform (YouTube)
Toxic Therapy by Truth Initiative
Vaping is rough on the lungs, posing a danger to the 11% of Gen Z who use e-cigarettes. This effort wins by understanding how highly this demographic values video content, especially when served up on YouTube. It leveraged a critical insight: While this group prizes mental health and taking care of themselves emotionally, they were largely unaware that vaping increases stress. Through advanced targeting and optimization, Truth Initiative showed extreme brand lift across the Gen Z audience on highly influential content across YouTube that resonates deeply with the audience's interests and video consumption.