NEWS & AWARDS
Nomology News and Awards
Exciting updates and recognition
New
Offering
March 2025
Introducing Nomology's New Transparency Dashboard: Bringing Unprecedented Visibility to YouTube Campaigns
At Nomology, we believe transparency isn't just a buzzword—it's fundamental to how we do business. That's why we're excited to announce the launch of our new Transparency Dashboard, now available in all client reporting dashboards.
What Makes This Feature Revolutionary
Unlike fixed-rate models that keep optimization savings as hidden margin, Nomology's commercial structure of dynamic rates (our Performance Reinvestment Model) allows you to see - in real-time - how every optimization we make translates to more working media dollars for your brand.
And now with the Nomology Transparency Dashboard, we can provide clients with daily visibility into their campaign performance, including:
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Clear IO Guarantees: See your guaranteed budgets, rates, and impressions at a glance, at any time
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Live Delivery Tracking: Monitor real-time performance and overdelivery compared to guarantees
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Effective Rate Visualization: Watch as your effective rates improve through optimization as your campaign runs
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See the Full Picture: Understand the complete value of your campaign, including all reinvested savings
Why This Matters for Your Brand
This level of transparency is rare in the industry, where "black box" pricing models often obscure the true cost of media. With Nomology's Performance Reinvestment Model clients typically receive 50%+ more views than guaranteed—with all optimization savings automatically reinvested into your campaign.
The Nomology Difference
When you partner with Nomology, you're choosing:
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Complete Transparency: Daily metrics showing exactly where your budget is going
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Dynamic Optimization: Continuous campaign refinement that improves performance
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Maximum Media Value: All savings reinvested to deliver more impressions and views
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Detailed Reporting: Comprehensive analytics with actionable insights
Experience True Transparency in YouTube Advertising
The new Transparency Dashboard is just one example of how Nomology is revolutionizing YouTube advertising through our commitment to transparency, optimization, and client success.
Ready to see how much more value your YouTube campaigns could be generating? Contact our team today to learn more about our transparent, dynamic approach to YouTube advertising.
Nomology clients consistently see lower effective CPMs and higher performance metrics. Our average client receives 98% added value on their campaigns, effectively doubling their media investment.
New
Offering
February 2025
Nomology Lands in the Amazon Ads Partner Network!
Nomology is thrilled to be an Amazon Video Ads Solution Partner. This isn't just another partnership; it's a fusion of our video expertise with the power of Amazon's advertising platform, creating a whole new level of opportunity for brands and agencies.
At Nomology, we're obsessed with unlocking the full potential of video. We've made waves on YouTube, and now we're bringing our unique approach to Amazon DSP. Our mission? To empower brands with the tools and strategies they need to achieve superior performance, period.
So, what's the big deal? This collaboration lets you leverage Nomology's cutting-edge adaptive technology to create high-impact video campaigns on select Amazon DSP 1P inventory.
Our approach, whether on YouTube or Amazon DSP, is rooted in bespoke strategies. We don't believe in one-size-fits-all solutions. We tailor our recommendations to your specific campaign, audience, and objectives. We're data-driven and agile, constantly analyzing and optimizing to uncover performance signals quickly.
Here's how Nomology within ADSP will benefit you:
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Reach a targeted audience: Amazon's vast ecosystem and first-party data on shopping behaviors allows for very targeted audience segmentation and reaching specific demographics like younger, gaming-focused audiences.
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Address video fragmentation: With audiences spread across many different video platforms, advertising on Amazon's properties alongside YouTube can help cut through the fragmentation and reach a broader video audience.
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Leverage Amazon's data and targeting capabilities: Amazon's deep understanding of user shopping habits and interests allows for very precise first party data targeting and audience selection that may not be possible on other platforms.
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Complement existing YouTube advertising: Amazon video ads offer a powerful complement in addition to your YouTube strategy, creating a truly holistic advertising solution.
This partnership expands our ability to develop effective video strategies, seamlessly blending Amazon Video Ads with our proven YouTube track record.
Awards
October 2024
OMMA Winner:
Social, Use of a Single Platform (YouTube)
Toxic Therapy by Truth Initiative
Vaping is rough on the lungs, posing a danger to the 11% of Gen Z who use e-cigarettes. This effort wins by understanding how highly this demographic values video content, especially when served up on YouTube. It leveraged a critical insight: While this group prizes mental health and taking care of themselves emotionally, they were largely unaware that vaping increases stress. Through advanced targeting and optimization, Truth Initiative showed extreme brand lift across the Gen Z audience on highly influential content across YouTube that resonates deeply with the audience's interests and video consumption.