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Nomology YouTube Solutions Background

Nomology and a top Digital Payments Network

Nomology Case Study



Using Nomology’s proprietary machine learning tech, we developed custom contextual segments to reach and inform select audiences across YouTube.


We amplified the message by leveraging Bumper ad units with precision contextual & behavioral targeting.


We connected with financially savvy audiences in key moments while assuring brand-suitable placements.


The Result?

$4.8M in spend over eight campaigns receiving $2.2M in added value. 

Their performance was 91% above our view rate benchmark alongside lift in all 11 Brand and Search studies

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