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Nomology and a Major Retail Brand

Nomology Case Study



For this regional financial services institution, we developed custom affinity audiences using specific keywords, interests, apps, and URLs across business lending, personal lending, investing, and consumer banking services.


Our custom targeting and optimization efforts & dynamic rate structure led to highly efficient CPVs / CPMs, generating significant savings and increased brand awareness.


The Result?

$450K campaign received $266K in added value.

Their TrueView performance was 66% above our view rate benchmark

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